沒(méi)經(jīng)驗(yàn)也能做銷售——七個(gè)策略打開(kāi)求職之門
很多求職者想知道：當(dāng)我沒(méi)有兩年銷售工作經(jīng)驗(yàn)的時(shí)候，我如何能得到一份要求兩年工作經(jīng)驗(yàn)的銷售工作。
here are seven strategies for snagging a sales job without the required level of experience:
以下七個(gè)策略教你抓住銷售工作機(jī)會(huì)，而無(wú)需經(jīng)驗(yàn)。
strategy 1: persist
persistence is the successful sales rep＇s no. 1 trait. when you persist professionally, the sales manager will often give you the benefit of the doubt. they want to see how you deal with rejection and uncertainty. they want to see how you＇ll handle their objections. keep at it. get a referral to introduce you and make a phone call on your behalf. write a brief but compelling letter of introduction, and then make your own phone call. write a follow-up letter. get the manager＇s email address and write a three-sentence presentation describing why he should hire or at least interview you. "i＇ll work just as hard to sell for this company as i＇m working to get this job" is a good way to start that email.
策略1：堅(jiān)持
堅(jiān) 持是成功銷售代表的第一品質(zhì)。當(dāng)你帶有專業(yè)精神地保持堅(jiān)持，銷售經(jīng)理往往會(huì)選擇給你個(gè)機(jī)會(huì)。他們想要看看你如何處理拒絕和不確定。他們想要看看你如何處理 反對(duì)意見(jiàn)。不要放棄，堅(jiān)持下去。找推薦人引薦你，代你致電。寫簡(jiǎn)潔但是令人感興趣的介紹信，然后親自打電話過(guò)去。再寫后續(xù)信件。找到經(jīng)理的郵件地址并且寫 三句話描述為什么他應(yīng)該雇用你或至少應(yīng)該面試你?！拔覍⑾裎遗Φ玫竭@份工作一樣努力為公司做好銷售工作”是很好的郵件開(kāi)頭。
strategy 2: do your homework
the no. 1 complaint about sales reps is their lack of preparation. the interview is just like a sales call. you＇re selling yourself to the prospective employer. when it＇s your turn to talk, let the interviewer know you prepared by saying something as simple as, "in preparing for this interview, i..." then list what you did. here are some examples:
"i read your last three corporate reports."
"i took one of your sales representatives to breakfast."
"i spent an hour on your web site to see how i fit into your mission."
"i had an informational interview with one of your customers about how you sell and service your products."
the point is to document your preparation. sales managers want to know you＇re willing to dig for information. if you＇re not willing to do it to get a job, then why would you be willing to do it to land a sale?
策略2：做你的功課
關(guān)于銷售代表的最多抱怨就是他們?nèi)狈?zhǔn)備。面試就像銷售電話。你在像預(yù)期雇主銷售你自己。當(dāng)輪到你說(shuō)話的時(shí)候，讓面試官知道你做過(guò)準(zhǔn)備，只需說(shuō)些簡(jiǎn)單如“在為這個(gè)面試的準(zhǔn)備中，我……”這樣的話就好了。然后列舉出你所做的。以下是例子：
“我讀了之前三年公司報(bào)告?！?br/>
“我和你們其中一位銷售代表一起吃早晨?！?br/>
“我花一個(gè)小時(shí)瀏覽你們的網(wǎng)站了解你們的公司目標(biāo)?！?br/>
“我對(duì)你們其中一名顧客進(jìn)行了一次信息性的采訪，內(nèi)容關(guān)于你們?nèi)绾巫鲣N售并且用你們的產(chǎn)品提供服務(wù)?！?br/>
關(guān)鍵點(diǎn)是證明你的準(zhǔn)備。銷售經(jīng)理想要知道你是樂(lè)意挖掘信息的。如果你都不愿意為了得到一份工作而努力挖掘信息，那么你怎么會(huì)愿意為了達(dá)成銷售而努力呢？
strategy 3: customize your resume
make sure your resume says you are seeking a sales job in the aerospace industry if that is indeed the type of sales job you are seeking. salespeople today are customizing virtually every sales presentation. your resume should be tailored to the industry and company. a generic resume won＇t cut it if you have no experience.
策略3：定制你的簡(jiǎn)歷
確保你的簡(jiǎn)歷表明你在尋求一份航空產(chǎn)業(yè)的銷售工作，如果那確實(shí)是你想要的銷售工作的話?，F(xiàn)在的銷售人員對(duì)每筆銷售都做定制展示。你的簡(jiǎn)歷應(yīng)該根據(jù)行業(yè)和公司量體裁衣。如